Our Story

Alma Lusa is an exclusive brand specially created by Castelbel for it’s discering clients in China. Castelbel is a Portuguese company headquartered in the Greater Porto area specialising in the manufacture of fine toiletry soaps and other luxury fragranced products for the home and body.

A Unique Inspiration….

Inspired by the idyllic scenery of the Douro River Valley and combining traditional methods of production with the highest quality raw materials, our products capture the aromas, colours and ambience of a simultaneously traditional and trendy country, where the warm sun and blue ocean nourish the soul and comfort the spirit

What sets us apart….”affordable luxury”

The dedication and attention we put into our products make them a true affordable luxury, which many people use daily, whether as a gift to their loved ones or simply to scent and decorate their home or workspace.

Keeping the motto “affordable luxury”, all our products are Made in Portugal and feature premium raw materials using exclusive fragrances from Europe. They are curated, designed, manufactured and hand wrapped with love by our expert team even today at our factory in Porto near the valley of the Douro river in Northern Portugal, where the hills fall steeply down to the water’s edge and the land is covered with sun-drenched terraces of vines and olive groves.

Our history …..

The name Alma Lusa translates to ‘Soul of Portugal’. Which is what we endeavour to achieve in all Alma Lusa products. When you or your clients buy an Alma Lusa product, you take a piece of the soul of Portugal with you. The parent brans Castelbel, is derived from the combination of the name of the small town where the company has always been located (“Castêlo da Maia”) and the Portuguese word for beauty (“beleza”).

Castelbel started their activity at the end of 1999 to manufacture high-quality artisanal soaps for the US market only. By placing a strong emphasis on both tradition and innovation, Castelbel grew in a sustained way, starting from 9 workers in 1999, to over 200 workers (mostly women) nowadays. By relying on a team of experienced chemists, chemical engineers and designers, it has allowed the company to become technically and creatively sound and to continuously create new exquisite products to add to our already rich catalogue (we now have over 500 products in our range) and increase our global market share.

By 2005, while already being world-renowned for the excellence of our soaps, Castelbel had introduced and made famous their two brands Castelbel and Portus Cale. Nowadays the two brands identify as a series of products besides soaps. Such as fragranced candles, drawer liners and sachets; fragrance diffusers and room sprays; fragranced hand creams, shower gels and body lotions. In 2021 a third  brand ”Alma Lusa”  is being created especially for the Mainland Chinese market.

Alma Lusa’s parent brand, Castelbel is currently Portugal’s No. 1 Home Fragrance, Bath & Body products company.